The Foundation of Your Online Presence

Your Address to Run Your Business Online

What is a Domain? Think of it as your startup's address in the digital world β€” where customers find you, and emails reach you.

Your Domain is Your Neighborhood

Let's make this simple. Imagine the internet is a giant city...

Your Domain = Your Address

Just like 123 Main Street helps people find your house, yourstartup.com helps people find your business online.

It's YOUR Space

When you own a domain, you own that piece of the internet. No one else can use it. It's exclusively yours.

Professional Identity

Would you trust a business at a random Gmail address? A domain makes you look legitimate and trustworthy.

🏠
Your Digital Home
yourstartup.com
This is your domain

Email Addresses are Your Residents

Once you have your "neighborhood" (domain), you can invite people to live there.

πŸ‘¨β€πŸ’Ό
Founder & CEO
bob@yourstartup.com
πŸ‘©β€πŸ’Ό
Head of Sales
sarah@yourstartup.com
🎧
Customer Support
support@yourstartup.com

All these emails share the same "neighborhood" β€” @yourstartup.com

Anyone who sees these emails knows they're from your company. Professional. Trustworthy. Memorable.

Subdomains are Zones in Your Neighborhood

You can divide your domain into different areas, each with a specific purpose.

yourstartup.com
Main Domain (Your Neighborhood)
store.yourstartup.com
Your online shop
blog.yourstartup.com
Your content hub
app.yourstartup.com
Your web application

Think of these as different "zones" in your neighborhood β€” each with its own purpose, but all part of your property.

Why Your Startup Needs a Domain

Credibility & Trust

75%

Customers trust bob@yourstartup.com over bob.startup123@gmail.com. Your domain shows you're serious.

of consumers judge credibility based on email domain
Source: GoDaddy Survey, 2023

Brand Recognition

5-7x

Every email you send, every link you share β€” your domain reinforces your brand name.

impressions needed before someone remembers a brand
Source: Marketing Rule of 7

Full Control

100%

You own your email addresses. If an employee leaves, you control that inbox. No lost contacts.

ownership of your business communications
Source: Best Practice

Future-Proof

∞

Your domain grows with you. Add new emails, subdomains, and services as your startup scales.

unlimited email addresses on your domain
Source: AWS SES

The Magic Behind It: DNS

DNS is like the internet's phone book. When someone types your domain, DNS tells them where to go.

User Types
yourstartup.com
DNS Looks Up
Finds your server
Website Loads
User sees your site!
This all happens in milliseconds. The user never sees any of this β€” they just see your beautiful website.

What is a .TLD?

TLD stands for Top-Level Domain β€” it's the ending of your web address, like .com or .org

yourstartup.com
Your Name
TLD (Top-Level Domain)

If your domain is your address, the TLD is like the type of neighborhood β€” commercial district, nonprofit zone, government sector, or even a specific country!

The Big Players β€” Most Popular TLDs

🌐
.com
Commercial

The king of TLDs. Originally for commercial businesses, now used by everyone. The most recognized and trusted.

Used by: Google.com, Apple.com, Amazon.com
πŸ”—
.net
Network

Originally for network infrastructure companies. Great alternative when .com is taken. Popular with tech companies.

Used by: Behance.net, Slideshare.net
🀝
.org
Organization

The home of nonprofits and communities. Signals trust, mission-driven purpose, and credibility.

Used by: Wikipedia.org, Archive.org, Mozilla.org
πŸ›οΈ
.gov
Government

Restricted to US government entities only. If you see .gov, it's official and verified.

Used by: USA.gov, NASA.gov, IRS.gov
πŸŽ“
.edu
Education

Reserved for accredited institutions. Universities, colleges, and educational organizations.

Used by: MIT.edu, Stanford.edu, Harvard.edu
⚑
.io
Tech/Startups

Beloved by startups and developers. "IO" means Input/Output in computing. Cool, modern, techy.

Used by: GitHub.io, Notion.io, Figma (was .io)

Country TLDs β€” Your Local Identity

πŸ‡²πŸ‡½
.mx
Mexico
πŸ‡ΊπŸ‡Έ
.us
United States
πŸ‡¬πŸ‡§
.uk
United Kingdom
πŸ‡¨πŸ‡¦
.ca
Canada
πŸ‡©πŸ‡ͺ
.de
Germany
πŸ‡―πŸ‡΅
.jp
Japan
πŸ‡«πŸ‡·
.fr
France
πŸ‡ͺπŸ‡Έ
.es
Spain

Pro Tip: Country TLDs are great for local businesses or showing your regional presence. A .mx domain tells customers you're in Mexico!

Ready to Claim Your Space on the Internet?

With Orbit, we help you set up your domain, professional emails, and everything you need to look like a real business.